About Us

We have been proudly empowering businesses for 30 years as a pioneer in the industry.

The story of
Avonbrook Software
Solutions

Avonbrook Software Solutions has been a leader in dealership technology since the early days of Windows-based systems. For nearly three decades, we've focused on practical innovation, delivering software that helps dealerships operate more efficiently and profitably.

Our long-standing experience in developing DMS and automotive solutions has earned us the trust of dealers and partners across multiple industries.

Based in Dublin, a Silicon Valley of Europe, our team continues to build high-quality software used by dealerships worldwide. We take pride in being an Irish company with a global reach.

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Mission & Vision

Fortuna DMS

Fortuna TECH App

From Local Innovator to Global DMS Provider

Fortuna DMS began in the 1990s with a goal to deliver practical, reliable dealership management tools. Over the years, the platform has grown into a complete ecosystem serving automotive, powersports, marine, agricultural, and RV dealerships.

Today, Fortuna continues to evolve with new features, integrations, and partner solutions - helping businesses streamline sales, service, CRM, Inventory management and accounts.

1997

2003

2018

2020

2021

2024

Avonbrook Founded

First release of Fortuna DMS, becoming a pioneer in dealership software

Expansion into North America Announced

Fortuna TECH App Launched

Became Ireland's market-leading DMS with 35% share

Expanded client base across the US and Canada

A picture of Avonbrook's CEO, Mr Gerry Merrick

Our Mission

Our mission is to provide practical, high-quality dealership technology that simplifies daily operations and helps businesses grow with confidence.

"Avonbrook is an energetic developer and provider of Dealer Management Systems (DMS) to the automotive sector, with an emphasis on niche segments. We consider ourselves partners with our customers and employees alike. We cultivate a practical understanding of our customers' unique business practices and requirements, resulting in an integrated solution that provides additional information and control, permitting our customers to harvest maximum profitability and the capacity to grow their businesses.

We under promise and over deliver . . . Our customers trust our company."

Gerry Merrick, CEO

Our Vision

Our vision is to be the most trusted technology partner for dealerships worldwide through innovation, reliability, and exceptional customer experience.